Design with no rules
National campaign for a “True to the Sport” bicycle Company
Given no direction, no imagery... Only shrugged shoulders from this company’s founder when asked “what are you looking for?” This is the most difficult, yet most enjoyable type of creative challenge. Time to invent ANEW!
We interviewed the professional riders with a series of purposeful questions, searching for the ANEW. What’s different? What’s better? And how would they build their personality into the STOLEN BIKE Co. Brand? We spend one day with 4 different riders, traveling to their favorite riding spots shooting photos and video. The raw imagery we captured fueled what Randall coined “Organized Kaos” The combination of vibrant colors, dirty grit and an irreverent attitude transformed into the cornucopia of authenticity displayed above. Needless to say, the STOLEN marketing collateral was the best at the interbike trade show that year.
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