Dr. Daniel Kolder, expanded his business endeavors into the MedSpa industry located in Studio City. Being very ambitious and riding the coattails of Pacifica Center for Plastic Surgery branding, he once again called on Randall at voYce. His direction was clear, “ we love our existing branding and we want this new business to be it’s little sister, can you create a new color pallet more suiting for the studio city demographic, but retain the “swoop” and overall feel, yet allow it to posses it’s own personality”
Of course we can... This is where we insert “LOL”
This branding initiative was a fun one to work on. Building off the existing bones from Pacifica Surgery’s identity system. We created a new color pallet through the use of our “analysis” portion of the ANEW process. Simplified the graphics and settled on a flat medium gray and a slight translucent greenish taupe color as that worked well with skin tone. Added different type fonts and specific treatments, then rolled out several promotional pieces for our final presentation. Our client loved it. Because the MedSpa is located in a completely different segment of our California population we suggested we use a more diverse selection of female model images. Randall suggested we ad 2 to 4 models of the most prominent nationalities living in the studio city and surrounding areas. Now the archive was complete the look and feel set in stone, we continued to build out all the necessary marketing pieces. From business cards to website, the initiative was launched, the client is happy and the patrons keep coming for all the MedSpa treatments.
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