It started in a garage over 18 years ago when a brand that craved to be a leader in the BMX industry. Established early on as the ‘’anti-hero’’ bike, free Agent wanted to build one of the most successful BMX companies in the world. But they needed stark bicycle graphics, edgy advertising and top-tier sponsored riders, to succeed amidst a general market downturn.
Bring In Reinforcements
voYce was enlisted to further the niche brand in the youth market by developing an image that could be extended to a broader audience. Our brand strategists worked with Free Agent underground, youth culture roots and through our extensive integration framework,identified and prioritized opportunities for market expansion.
Galvanize The Audience
Reinforcing Free Agent’s brands heritage while building momentum for the product line in a stagnant market. Through a highly integrated and focused design, and advertising strategy, we vigorously refined the Free Agent brand with innovative out-of-the-box solutions. Tactfully attracting new buyers without alienating hard-core fans, Free Agents success in the BMX world continued. During our 2nd year, we helped Free Agent increase brand awareness by 51% among its target audience. From bicycle graphic design, advertising to retail catalogs, Free Agent is now repositioned for long-term, sustainable growth.
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