the crime scene
Localized campaign for crime scene cleanup
How in the world can one turn crime scene photos into beautiful business collateral? Honestly, you can’t. But, you can make it look “cool” 911-Hazmat needed everything. A brand new business derived from an ex-sheriff having zero knowledge on how to brand or market his product and service. As a referral we had to convince the client we could build a look for his new business that will be different from the few other companies already in this field. Positioning 911-hazmat as ANEW. We considered all the tools of the trade and zeroed in on the gas mask as the perfect element for their brand identity. The rest was gathered through extensive crime scene research. Using elements of grunge, decay, and metal we crafted a mood board that resonated with the client.With much enthusiasm Randall crafted the brand logo and a single sheet for the ANEW look and feel of 911-Hazmat. The client loved it and gave us approval to move forward. Nearly 2 years later their business has grown exponentially translating into several new and exciting projects for voYce.
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